Commissaries selected fruits, veggies champions
FORT LEE, Va. --
The Defense Commissary Agency was chosen by the Produce for Better Health Foundation as one of their retail fruits and veggies champions for 2012.
Every year, PBH names the top retailers that supported their Fruits and Veggies More Matters national campaign. In 2012, DeCA was among 15 retailers chosen as leaders in the produce world.
"We take our military's health very seriously, and supporting this campaign to eat more fruits and vegetables is a great way to get our patrons interested," said Joseph H. Jeu, DeCA director and CEO. "It also speaks to the commissary's commitment to provide healthful options for military families."
PBH measured the agency against criteria such as how DeCA promoted Fruits and Veggies More Matters Month and supported the campaign through its website, in print and through online circulars. All retailers were evaluated against the same criteria.
"We help our customers realize the importance of fruits and vegetables in their daily diet," said Bridget Bennett, DeCA's produce category manager. "Our produce teams are always supporting healthful options for snacks, meal solutions and quick convenience in our ready to eat selections."
The commissaries have been honored by the foundation before. In 2010 and 2011, the commissaries were designated as role models. This is the first time that it has been chosen as a champion. All 15 retailers will be recognized at a luncheon held during the general session of PBH's annual conference in San Francisco.
In 2012, Produce Retailer magazine also selected DeCA as its "Retailer of the Year," another nod to the agency's produce excellence.
"We are proud to receive this recognition," said Jeu. "We work hard to make sure our customers have great produce to choose from and this award just proves that we are on the right path."
"As a result of the improved quality of our Produce, the Goodfellow Commissary is proud to have recorded a 31.78 percent increase in Produce sales as of March 31," Don Rouse, Goodfellow Commissary store director. "This increase is evidence that our deserving patrons are getting improved Produce, and we thank them for their patronage of the Goodfellow Commissary."
Every year, PBH names the top retailers that supported their Fruits and Veggies More Matters national campaign. In 2012, DeCA was among 15 retailers chosen as leaders in the produce world.
"We take our military's health very seriously, and supporting this campaign to eat more fruits and vegetables is a great way to get our patrons interested," said Joseph H. Jeu, DeCA director and CEO. "It also speaks to the commissary's commitment to provide healthful options for military families."
PBH measured the agency against criteria such as how DeCA promoted Fruits and Veggies More Matters Month and supported the campaign through its website, in print and through online circulars. All retailers were evaluated against the same criteria.
"We help our customers realize the importance of fruits and vegetables in their daily diet," said Bridget Bennett, DeCA's produce category manager. "Our produce teams are always supporting healthful options for snacks, meal solutions and quick convenience in our ready to eat selections."
The commissaries have been honored by the foundation before. In 2010 and 2011, the commissaries were designated as role models. This is the first time that it has been chosen as a champion. All 15 retailers will be recognized at a luncheon held during the general session of PBH's annual conference in San Francisco.
In 2012, Produce Retailer magazine also selected DeCA as its "Retailer of the Year," another nod to the agency's produce excellence.
"We are proud to receive this recognition," said Jeu. "We work hard to make sure our customers have great produce to choose from and this award just proves that we are on the right path."
"As a result of the improved quality of our Produce, the Goodfellow Commissary is proud to have recorded a 31.78 percent increase in Produce sales as of March 31," Don Rouse, Goodfellow Commissary store director. "This increase is evidence that our deserving patrons are getting improved Produce, and we thank them for their patronage of the Goodfellow Commissary."
