Goodfellow Exchange offers pricing parity Published Feb. 26, 2013 By Nicole Johnston GOODFELLOW AIR FORCE BASE, Texas -- Whether deployed or at their home base, service members can expect to find the same or very similar prices at Army and Air Force Exchange Service facilities worldwide. The practice is known as pricing parity and the prices for products available around the world are established centrally. "While price differentiations can occur with items purchased overseas, per Defense Department policy, the Exchange doesn't increase prices in order to cover shipping or other higher operational costs," said Sue Roy, Goodfellow Exchange general manager. "We work to bring Airmen and their families 'a taste of home' no matter where in the world they go." Despite the Exchange's efforts to price consistently, a few exceptions can occur. "Shoppers may see some price differences between locations in the continental U.S. and overseas for categories such as gasoline, alcohol and tobacco," said Roy. "These prices are set based on Department of Energy benchmarks, or local surveys, according to DoD directives." Additionally, prices for some convenience and frequently purchased items may be lower at different locations based on local promotions or price surveys. To ensure prices on these same items overseas are consistent with those service members would expect to see at home, overseas prices are set at the average surveyed CONUS price. As a joint non-appropriated fund instrumentality of the DoD, the Exchange's earnings support military quality-of-life programs. This structure helps ensure the Exchange's overriding concern of supporting servicemembers wherever they are called to serve. Service members and their families worldwide can count on value prices. To learn more visit http://www.shopmyexchange.com.
