Exchange shoppers invited to 'Sound Off' Published Sept. 12, 2011 By Public Affairs Army and Air Force Exchange Service GOODFELLOW AIR FORCE BASE, Texas -- The Army and Air Force Exchange Service is constantly seeking opportunities to improve on the exchange benefit. As part of this effort, the Defense Department's oldest and largest exchange service relies on an ongoing Customer Satisfaction Index to provide localized, real time snapshots of the job Exchange facilities are doing to improve the value of the support provided to Airmen and their families. The survey, which addresses customer service, pricing, sales associate availability, merchandise assortment and many more key issues, is administered at one-fourth of Exchange main stores twice a year. Goodfellow Exchange shoppers will have the opportunity to participate in the 2011 Customer Satisfaction Index through Oct. 1. During this time, troops and their families are encouraged to visit the exchange to provide feedback on locally available services. Beyond improving the exchange benefit, shoppers who participate will also receive a coupon worth $5 off their next purchase at the Exchange. "We want to hear from as many Goodfellow shoppers as possible," said the Exchange's General Manager Sue Roy. "Efforts like the CSI are critical to not only improving the shopping experience, but also bolstering the dividend the Exchange annually delivers to the community as healthy exchange operations produce greater returns for Air Force quality of life programs."
