Goodfellow Exchange managers listen, respond
By Ruby Patino, Army & Air Force Exchange Service Public Affairs
/ Published March 24, 2011
GOODFELLOW AIR FORCE BASE, Texas - --
Customer feedback plays an instrumental role in the Goodfellow Exchange's ability to provide great service while improving the overall shopping experience. Military patrons can play a part in this process by meeting Goodfellow Exchange managers to discuss daily operations and areas of improvement.
Meet the Manager, is a program in which store and general managers are available to discuss Goodfellow Exchange operations with shoppers. The program seeks to gather information on products, services and any problems experienced.
One of the program's goals is to reduce the time and effort spent on processes while setting reasonable expectations. To meet the continuing demand for the best products and services, Goodfellow Exchange managers are eager to engage in one-on-one communication with those they serve.
"By placing a greater emphasis on customer feedback, we can work with shoppers to deliver a stronger benefit for all," said the Exchange's General Manager Pat Tinker. "We want the best for Airmen at Goodfellow Exchange, and that starts with knowing their wants and needs. The only way to do that is to proactively reach out and listen to community concerns."
All feedback and information gathered during Meet the Manager discussions are sent back to Exchange headquarters in Dallas and evaluated for possible future programs and execution.
A booth or area for discussion is designated at the front of all Exchange locations periodically so customers can easily recognize where to go to meet with various managers. Prior to the event, signs are posted in-store to alert shoppers when their next session will occur. The next event is scheduled for April 20 from 11:00 a.m. to 1:00 p.m. at the Goodfellow Exchange.
For more information contact (325) 655-5789.